Brand TOV document - Copywriting and content for your business
copywriter, copywriting, conversion, content strategy, sales letters, emails, sales brochures, direct response, persuasion
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A brand aimed at aspirational students, the comms strategy needed more coherence and credibility.

About This Project

Take an external rebrand and apply the same values to all of the company’s comms and collateral to ensure a marketable and coherent new brand identity.

This document was constructed to be very high level, but equally digestible for the 250 worldwide staff who had to communicate the brand’s new ethos to 1.2m potential customers.