Brand TOV document - Copywriting and content for your business
copywriter, copywriting, conversion, content strategy, sales letters, emails, sales brochures, direct response, persuasion
15543
portfolio_page-template-default,single,single-portfolio_page,postid-15543,bridge-core-1.0.4,ajax_fade,page_not_loaded,,qode-title-hidden,transparent_content,qode-child-theme-ver-1.0.0,qode-theme-ver-18.0.7,qode-theme-bridge,disabled_footer_bottom,qode_header_in_grid,wpb-js-composer js-comp-ver-5.7,vc_responsive
Brief:

A brand aimed at aspirational students, the comms strategy needed more coherence and credibility.

Category
Branding
About This Project

Take an external rebrand and apply the same values to all of the company’s comms and collateral to ensure a marketable and coherent new brand identity.

This document was constructed to be very high level, but equally digestible for the 250 worldwide staff who had to communicate the brand’s new ethos to 1.2m potential customers.