Mainly because I’m good, but ‘good’ isn’t particularly compelling.
Here are some more specific reasons:
I’ve over 10 years’ experience. That’s a decade of award-winning ads, B2B campaigns, Google algorithms, horrible buzz words and millions of pounds worth of sales.
During that time I’ve produce copy and content for trucking companies, telecoms giants, ultra high net-worths, students, rum connoisseurs, tech early adopters and even a Prime Minister.
Some stuff I’ve done may be locked away behind NDAs or too long ago to remember, but bring me on board and you’ll get an insight into how big businesses sell, attract new audiences, inform stakeholders, or just run a project.
I can do nothing more than what you ask for or can can bring my own research, fresh eyes and sage-like chin stroking to your problems.
I’ve been told all this is quite comforting if you’re embarking on a new direction, or have a must-hit target.
You’ll get exactly what you want. For a price, you agree right at the start.
This is how the process usually goes:
I know the rest of your team are relying on me. I’ll give myself enough time to do what you need, and I’ll pull an all-nighter if you change what you need at the last minute.
When I’m doing your project, I’m not doing any other projects.
As soon as your project is done. I’ll be working on other projects and I won’t be working on yours. If you do have a delay, you need to let me know as soon as possible.