Copywriting and content for your business - Not Content To Copy
copywriting, A/B testing, direct response copy, marketing assets, copywriter, content strategy, sales letters, conversion
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Make words make money

I’m Steven at NCTC. I’m a freelance copywriter.

I know the copy you want.

 

It’s the kind that instantly differentiates leading, progressive businesses from those stuck in a rut of dwindling ROI.

 

The viral brand awareness kind? The direct response, A/B split testing kind? The cosy tagline kind? The science-backed, neuro-linguistic programming kind?

 

Nope. You don’t want any of them. You want the only kind that matters: Copywriting that boosts profit.

 

Anything else is impotent waffle, blunting all your other marketing efforts, wasting time and budget.

 

Don’t settle for generic copy you see and forget everyday. Don’t lose what’s truly original and great about your business.

 

Don’t think clever words can’t make you money.

steven sedgwick copywriter not content to copy

What do you need?

There’s only one kind of copywriting, but many ways to do it. What are your targets and how are we going to hit them?

 

POINT OF SALE COPYWRITING AND ADVERTISING

The closer the words are to the point of sale, the more money they make. A single word can make someone take out their credit card and order from you.  Once you’ve identified your target market, this copywriting is a sniper-rifle-powered silver bullet that never misses.

 

  • ADS AND DIRECT RESPONSE:

Prevention? Promotion? PAS structures? Let’s get deep into the head of your prospect and write exactly want they need to see to buy.

 

  • SALES AND MARKETING ASSETS:

Take quality copy and converting words. Then apply them to every stage of the funnel. Advertorial. Sales letters. Landing pages. Presentations. Brochures. Each designed and written for a focused conversion.

 

BRAND AWARENESS COPYWRITING

Make your company stand for something in the hearts and minds of the consumer. And once you’ve got an emotional connection, rationality is hurled out of the window. People buy stuff that makes them feel good. You take this approach if you want to hit mass markets with a bang – it’s the copywriting shotgun.

 

  • BIG IDEA BRANDING AND TOVS:

Big business pays big for these. You can’t afford to start a growth cycle without them.

 

  • CONTENT STRATEGY:

Developing a content marketing strategy is not writing blogs. Let’s align it to your other objectives then make usable content for social media, search engines, social proofs, viewers, PR, and good old readers. Then let’s test the results and optimise.

See how you liked reading that. It felt right? That’s because it’s speaking your language: targets, penetration, high pressure, making a killing, a fear of firing blanks. See how you didn’t like being told that? That’s because once you know someone’s trying to persuade you, you’re more likely to reject what they have to say – even if it benefits you.

Don’t reject me, though. I was just showing you. And rejection hurts. </3

GET QUICK QUOTE

The bottom line

I’ve sprinkled stardust for start-ups, CEOs, marketing directors, creative directors, digital marketing experts.

 

Response marketing, multivariate testing, creating content for zero attention spanners, they all require copy. 

Whatever I do people are pretty delighted with the results.

 

Take a sneak peak at what some of the fuss is all about.

Try it free

If you’re running a small business and are just here to learn how to do things for yourself, take a look at some of the irresistibly clickable copywriting blog articles below.

BUT I’M TOO BUSY TO READ RIGHT NOW!

Sure. That’s ok, but let’s not miss out on really simply stuff that could improve your marketing efforts really quickly:

  • A 60-second word swap that’ll see your conversion soar 16%.
  • A quick content framework that’ll send your Google analytics paralytic
  • A 3-step plan to create a competitor crushing brand

Especially for the small fee of your email address.

Every Friday, get 1 single copy secret to focus on. Free.